Optihost
can provide a managed Pay Per Call account
assuring you that you will be getting the most from your
budget at all times. Because every business has different
advertising requirements it is impossible to create a
blanket pricing scheme that will suit all. For this reason
please contact us to discuss
your budget. Our management charge per month to manage
the campaign is a set rate of £25.00 and our account
setup charge is a one off fee of £145.00.
The major advantage of Pay Per Call over
Pay Per Click is by the time the customer
is ready to make the phone call or request the CallBack,
they are already looking for the product/service you provide.
This means that when you answer the call the chance of
making a conversion to a sale is much greater than an
email enquiry or someone simply browsing around your web
site.
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If you have any further questions about Optihost
Pay Per Call or would like to setup an account
please contact info@optihost.co.uk
or click
here.
If you would prefer to chat to someone live click
here.
Step
1:
We create your advert using a 468x60 template shown in
the flow chart below and enter it into as many categories
as we feel appropriate, with the knowledge that web sites
listed in that category will carry your advert for free.
Step
2:
We
display a freephone number on your advert and divert the
incoming calls to your phone. We then publish your advert
across the internet, on websites that listed themselves
in your categories and calls to you are billed at the
agreed rate.
Step
3:
Potential customers call you at a controlled rate per
call. This cost varies from industry to industry. We will
choose this rate per call with your approval. Additionally
a cost per minute is deducted from your account for the
time spent on the call. The chart below shows these costs
depending on where your caller is calling from and where
they are being diverted to. For example if your customer
is calling from a mobile phone and being diverted to your
mobile phone via the freephone number it will cost an
additional 40p per minute on top of the set call rate.
The most common option which is direct call is the cheapest
at 3.9p.
| Call
Type |
Your
Number |
Caller
Number |
Your
Cost Per Minute |
| Direct
Call |
Landline |
n/a |
3.9p |
| Direct
Call |
Mobile |
n/a |
20p |
| CallBack |
Landline |
Landline |
7.8p |
| CallBack |
Mobile |
Landline |
23.9p |
| CallBack |
Landline |
Mobile |
20p |
| CallBack |
Mobile |
Mobile |
40p |
The
customer can choose to phone you on the 0800 number provided
or can click the advert where they will be given the choice
to request a CallBack.
The
Callback system helps you to project an air of efficiency
and professionalism that further increases the conversion
rate, from prospect to sale. Indeed, the CallBack system
is so popular and successful some advertisers use it exclusively
to get in touch with their prospects. The chart below
will help you understand how a call or CallBack is handled:
